Tea News Direct
Noble Fleming, Arbiter of Tea Taste, Dies at 92
Posted by Admin in General Tea News, Tea Industry News on March 19, 2012
New York Post, by Dennis Hevesi, 15 Mar 2012

Noble Fleming, who for nearly 50 years sipped and sniffed from teaspoons and fine china cups to ensure the quality of tea for millions of Americans, died on Feb. 24 at a nursing home in Saint-Vaast-la-Hougue, France. He was 92.
His daughter, Anne Fleming-Smith, confirmed his death.
Mr. Fleming, an Englishman known in the industry as Toby, was head of Royal Estates Tea, the subsidiary that bought tea from around the world for the Thomas J. Lipton Company, whose brand is the biggest seller in the United States. In that capacity he was perhaps the industry’s leading tea taster, almost always fulfilling the role in a finely tailored suit.
“Toby was legendary; he held one of the most powerful positions in the industry,” said Joe Simrany, president of the Tea Association of the U.S.A.
Street Food Focus: Bubble Tea
Posted by Admin in General Tea News, Tea Culture / Ceremony on March 19, 2012
Marcus Samuelsson, by Justin Chan, Mar 2012
I’m always in Chinatown during the weekends, only because I have an addiction to playing basketball at Columbus Park, which is located at the corner of Mosco and Mulberry Streets. To get there, I’m forced to navigate through the tons of tourists that walk down Canal and Mott Streets. I’ve grown accustomed to seeing some of them stand aimlessly in the middle of the sidewalk and look as if they’ve just entered a foreign land.
Sometimes, I can’t help myself but wonder what makes the neighborhood so particularly appealing to these foreigners. Is it the row of roasted ducks that hang from the restaurant windows? Or is it just the idea that you can’t find this many old-school Chinese residents outside of Manhattan? Some tourists and local visitors will tell you that the answer is neither. In fact, they’ll tell you that they’re in the neighborhood only to buy bubble tea, a beverage craze (milk tea with tapioca balls) that has become increasingly popular in the past several years.
Green tea cake with vanilla glaze
Posted by Admin in Tea Recipes on March 19, 2012
Christian Science Monitor, by Mollie Zapata, 16 Mar 2012
I bet that right now, in your pantry and fridge, you have everything you need to make this pretty little cake. It’s a Green Tea Cake, but there are no powders or potions required – just a few tea bags! And bonus points for those of you looking to celebrate St. Patrick’s Day in a semi-classy way, because with just a few drops of food coloring, this tea-flavored cake becomes super-seasonal.
I used Tazo Zen green tea, which is infused with lemongrass and spearmint. The resulting cake was lightly minty-fresh-tasting and not too sweet. The frosting balanced it out nicely and added some necessary sweetness.
Boku Launches Super Matcha Green Tea
Posted by Admin in Tea Product News on March 19, 2012
Market Watch, 13 Mar 2012
New Boku Super Matcha Green Tea is a proprietary, “whole leaf” powered blend of 100% USDA organic green teas from a unique micro-climate region in Japan. It’s completely non-GMO, grown entirely without pesticides, and tested to ensure no contamination with fluoride, radiation, bacteria or heavy metals.
Artificial “energy” drinks and snacks laden with sugar, stimulants and fillers face competition as consumers reach for healthier, natural alternatives. With recent studies pointing to the antioxidants in green tea as key in helping prevent cell damage that can lead to a wide variety of diseases, researchers are proving green tea’s positive effect on a wide range of health problems. Lynn Rolle, Boku Super Food CEO, predicts as American consumers become more pro-active about their health, Matcha green tea will become the “go-to” energy drink and first line of defense to power immunity and fight sickness.
Stash Tea Introduces Guayusa Tea: Energy from Ecuador
Posted by Admin in Tea Product News on March 19, 2012
Seattle PI, 13 Mar 2012
Stash Tea, one of the largest specialty tea companies in the USA, announces the release of six great tasting new teas made with a rare, naturally caffeinated herbal tea known as Guayusa (gwhy-you-sa).
Guayusa is a stimulating herb native to the Amazon Rainforest of Ecuador where it has been part of the indigenous culture and cultivated for more than 2000 years. Guayusa is delicious. It has a naturally smooth taste and a rich and earthy aroma and slightly sweet finish.
Guayusa is also naturally caffeinated and has an energizing effect similar to coffee or Yerba Mate, but unlike coffee or Yerba Mate, Guayusa provides a slow release of caffeine for alertness and energy, without the jitters or sudden caffeine crash.
Guayusa also supports small farms in Ecuador and it helps the Amazon Rainforest thrive, as Guayusa is shade-grown.
Green tea can beat bad breath, cancer
Posted by Admin in Tea Health Benefits on March 19, 2012
Times of India, 19 Mar 2012
Green tea‘s status as a superfood is growing gradually, as a new study has claimed that drinking the beverage could help you fight bad breath and even mouth cancer. The study by a team from Israel’s Institute of Technology found that antioxidants found in green tea, called polyphenols, destroy a number of compounds in the mouth that can lead to bad breath, tooth decay and even mouth cancer.
Green tea cupcakes
Posted by Admin in Tea Recipes on March 19, 2012
Chicago Tribune, by June Naylor, Mar 2012
Your family doesn’t have to drink green tea to enjoy its health benefits. Now you can put green tea in food, thanks to the powdered version called matcha. There’s a bundle of recipes offered at Matcha Source, which also details the ways in which this Japanese supplement is so good for you.
Rock Star Opening Suburban Chicago Tea House
Posted by Admin in General Tea News, Tea Culture / Ceremony, Tea Houses & Tea Tours on January 13, 2012
NBC Chicago, Jan 2012

Billy Corgan is proving to be a man of many talents these days, with the latest news that the Smashing Pumpkins frontman is planning a tea house in Highland Park, Chicago. Corgan lives in the area and told the Web site that he decided to pursue the venture because there’s a “lack of culture for someone in their 30s or 40s.”
A lease has already been signed and the opening is planned for March or April. The tea house will offer lectures, cultural programs, rotating exhibits and teas from around the world. In other words, it’ll be the anti-Starbucks, which Corgan called “cookie-cutter culture.”
“I don’t want to hang out with those people,” Corgan told Eater. Corgan says he won’t be running the day-to-day operations of the business.
Longjing Village: Hangzhou’s ultimate green tea experience
Posted by Admin in General Tea News, Tea Culture / Ceremony, Tea Houses & Tea Tours on January 13, 2012
Where to find Hangzhou’s best tea gardens and how to arrange a tea-picking tour
CNN Go, By Eddy Chin, Jan 2012

Go to Hangzhou’s Longjing Village in spring or summer to pick dragon well tea alongside local villagers
If Marco Polo had traipsed through Hangzhou in a single day, he probably would’ve left the city remembering three things – West Lake, beautiful women, and dragon well tea (龙井茶). Fast forward about 800 odd years and that still holds true.
One of the most prized and expensive teas in China, dragon well green tea has a light yet unmistakable fragrance and calming taste.
Fair trade is crucial ingredient in Numi Organic Teas
Posted by Admin in General Tea News, Tea Industry News, Tea Product News on January 13, 2012
San Francisco Chronicle, Jan 2012
A little more than a decade ago, two Iraqi American siblings were vacationing at the Grand Canyon when they decided to create a tea company that prized art and social justice. Today, Numi Organic Tea in Oakland is the leading brand importer of fair-trade certified teas in the United States.
For co-founder Ahmed Rahim, the desire to build a people-focused company came out of his experience as a child growing up in Cleveland, the son of Iraqi immigrants. For Reem Rahim, his sister and co-founder, a near-fatal car accident as a college student studying biomedical engineering led her to embrace what she really loved – art. And so it was that the two came up with the idea to start a business named after the dried lime tea they had drunk as children, Numi.
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