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Noble Fleming, Arbiter of Tea Taste, Dies at 92

New York Post, by Dennis Hevesi, 15 Mar 2012

Noble Fleming, who for nearly 50 years sipped and sniffed from teaspoons and fine china cups to ensure the quality of tea for millions of Americans, died on Feb. 24 at a nursing home in Saint-Vaast-la-Hougue, France. He was 92.

His daughter, Anne Fleming-Smith, confirmed his death.

Mr. Fleming, an Englishman known in the industry as Toby, was head of Royal Estates Tea, the subsidiary that bought tea from around the world for the Thomas J. Lipton Company, whose brand is the biggest seller in the United States. In that capacity he was perhaps the industry’s leading tea taster, almost always fulfilling the role in a finely tailored suit.

“Toby was legendary; he held one of the most powerful positions in the industry,” said Joe Simrany, president of the Tea Association of the U.S.A.

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Fair trade is crucial ingredient in Numi Organic Teas

San Francisco Chronicle, Jan 2012

A little more than a decade ago, two Iraqi American siblings were vacationing at the Grand Canyon when they decided to create a tea company that prized art and social justice. Today, Numi Organic Tea in Oakland is the leading brand importer of fair-trade certified teas in the United States.

For co-founder Ahmed Rahim, the desire to build a people-focused company came out of his experience as a child growing up in Cleveland, the son of Iraqi immigrants. For Reem Rahim, his sister and co-founder, a near-fatal car accident as a college student studying biomedical engineering led her to embrace what she really loved – art. And so it was that the two came up with the idea to start a business named after the dried lime tea they had drunk as children, Numi.

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Taiwan tea exports to China grow under ECFA

Focus Taiwan, By Lin Heng-li and C.J. Lin, Jan 2012

Taiwan’s tea exports to China grew noticeably this year compared with last year, mainly because of a trade agreement that was signed between the two sides in 2010, the Agriculture and Food Agency (AFA) said Wednesday.

In the period January to November this year, Taiwan shipped 596 metric tons of tea from Taiwan to China, with a total value of US$8.15 million (NT$247 million), which represented an annual increase of 11 percentin quantity and 52 percent in value, respectively, said Su Mao-shiang, secretary-general of the AFA at a tea promotion event in Nantou County.

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India: Darjeeling tea companies smile as local demand goes up

The Economic Times, 2 Jan 2012

Darjeeling tea producers are all set to cheer. The year 2011 has brought smiles to them as the average price of Darjeeling tea in the domestic market has shot up by Rs 35 per kg. Even the end-season Darjeeling teas, being offered at auctions now, are fetching Rs 267 per kg as against Rs 204 per kg in 2010 end — a rise of 31%.

This augurs well for the Darjeeling tea industry which generally depends on exports for revenues.

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Kenya Tea farmers venture into ‘value addition’

NTV via YouTube, Jan 2012

Tea farmers in Kenya have in the past struggled to sell their produce abroad, and whenever they were lucky, the yields were low. But their fortunes could soon change following a partnership deal between Iria-Ini tea factory in Nyeri and Marks & Spencer’s to sell Kenyan tea. The supermarket is based in the United Kingdom.

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Taiwan, China tea neck and neck in joint competition

Taiwan News, 11 Dec 2011

Taipei: The final of an inaugural cross-strait tea competition took place Sunday in Chiayi City, where some of the country’s best tea is grown, with teas from both Taiwan and China each showing specific strengths.

Based on the evaluation of five judges — two teas from China and three teas from Taiwan - Taiwan had the most varieties enter the final of the high-mountain tea category, for teas grown in areas with altitudes over 1,000 meters. But Chinese varieties dominated the tieguanyin category. Tieguanyin is a type of oolong tea.

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Taiwan’s bubble tea ranked as world’s 25th most delicious drink

Focus Taiwan, 11 Dec 2011

Taiwanese bubble tea is the world’s 25th most delicious drink, according to a ranking of the world’s top 50 drinks posted on the CNN travel website. The list, unveiled Saturday, was topped by plain water, Coca-Cola, and Ethiopian coffee. Taiwan’s bubble tea drew attention for its variety and the popular chewy “pearls” made of tapioca.

“More bubble than tea, this is a tea-slash-milk-slash-fruit drink and its most famous variety includes chewy ‘pearls,’ resembling oversized frogspawn, at the bottom that you suck up with an oversized straw,” CNN said of the drink. “It sounds weird, but it has become a favorite drink snack among Asia’s millions of young shoppers,” CNN added.

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India: Tea industry unlikely to touch 1000 million kg target

Assam Tribune, 10 Dec 2011

The expectation of the tea industry to touch the magic figure of 1,000 million kgs in 2011 may remain elusive. Latest analysis shows that the total tea production of the country this year is bound to be restricted somewhere near 985 million kgs.

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The Tea Spot Launches ‘Dessert Tea Sampler’ in Time for Holidays

San Fransisco Chronicle, December 2011

The Tea Spot launches the ‘Dessert Tea Sampler‘, a perfect guilt-free tea to match a holiday sweet tooth, any time of day. Perfect as a holiday tea gift, the Dessert Tea Sampler has six gourmet loose leaf teas, spanning the gamut from loose black teas to oolong tea and caffeine-free herbal teas. The Dessert Tea Sampler combines chocolate, caramel, vanilla cream, citrus and bergamot, as well as almonds, coconut and hot spices.

This zero-cal, gluten-free, dessert tea collection includes 6 mini tea tins, filled with handcrafted blends that have notes of chocolate, vanilla, caramel, cinnamon, and coconut. The loose leaf teas in the Dessert Tea Sampler are three of The Tea Spot’s signature black teas, one oolong, and two herbals: Chocolate “O”, Creme Caramel, Earl of Grey, Red Rocks, Red Hot Chai, & Coconut Oolong. All six of the teas are handcrafted in Boulder, Colorado.

Click here to buy at The Tea Spot

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What Constitutes Sustainable Tea?

Wall Street Journal, By Tom Wright, December 2011

A battle between Unilever and an Amsterdam-based non-governmental group over the rights of workers on tea plantations in India and Kenya shows the difficulties facing multinational companies that are trying to ensure their products are ethically produced.

But doing so is tricky. First, what does sustainability constitute exactly? Does it comprise basic worker rights and environmental protections? Or should it mean that workers on tea plantations in India and Kenya, poor countries, should be extended the same working conditions as most Europeans and Americans? And who makes sure these companies –often not owned by the multinationals but local suppliers–abide by the standards?

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